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The Complete MBA for Dummies
Book Description:
If you work in a business, a nonprofit organization, or for the government,
chances are you’ve considered getting a Masters of Business Administration
(MBA) degree. If you want to get ahead in your organization or just
do a better job, obtaining an MBA is one of the best ways to do just
that. But is it the degree that makes a difference, or is there something
else at work here? Although that piece of paper with your name and the
words “Masters of Business Administration” mean a lot, what’s
even more important are the things that you learn during the course
of your MBA studies.
The Complete MBA for Dummies is full of useful information, tips, and
checklists that you can use to lead, manage, or participate— at
a high level of competence —in any business. And if you already
have your MBA, you’ll find that this book is a handy refresher
and reference that can be used wherever you go.
Written in a fun, easy-to-access format, The Complete MBA for Dummi
es presents and explains the very same information that you would encounter
in a typical MBA program in any high-quality business school today.
Whether it’s strategic planning, management, accounting, finance,
marketing, negotiation, or any other core MBA topic, you’ll find
it here. For a fraction of the amount you would pay to get your MBA,
this book provides you with an easily understandable road map to today’s
most innovative and effective business techniques and strategies, including
how to:
* Motivate employees and build great teams
* Understand financial fundamentals
* Create effective marketing plans
* Come out ahead in negotiations
* Examine management trends
* Make the Internet work for you
* Apply effective risk management techniques in business
Business isn’t just for managers anymore. The Complete MBA for
Dummies provides you with the very best ideas, concepts, and tools taught
in today’s top business schools. Apply them, and you will see a
noticeable difference in your everyday business dealings.
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